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Tweet because we said so. (part two)

Theresa Goodwin
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Now that we may have convinced you that using Twitter can add value to your brand, you’ll want to know how to use it. Here are some basics to help you get started.

Create your Twitter account:

1. Sign-up.  Go to Twitter.com > enter your full name, email address and pick a password. The most difficult part will be creating your username, which cannot be changed.  You can use one of their suggestions or get creative.  Done. (Yes, it’s really that easy!)

2. Pull contacts from your email or search for them.Pick out some interests.  (Hint: Don’t get too bogged down on this – you’ll develop this more as you develop your social-media persona.

3. Add a picture. You can do this by clicking on your username and picture in the top right corner, then clicking on settings > profile

4. Customize your background. The standard is the Twitter blue cloud page.  Customize it to your business by clicking on your username and picture in the top right corner, then clicking on settings > design. You can upload your own background too.

Start following and gather followers:

  • Begin by finding and following users you share common interests with or those you think are just cool.You’ll notice sometimes when you – follow someone’s tweets they will in turn follow you, thus you get followers.
  • If you use hashtags # before relevant words in your Tweet –people can then find uses of this word in their searches for specific topics.
  • Mention others in your tweets by using their Twitter name (@therename).

Some things you need to know:

  • Tweets must be 140 characters or less.
  • Your homepage is called your timeline.
  • You can add pictures with various applications such as twitpic.com (google: adding pictures to Twitter for other examples)
  • Shorten links with bit.ly. (bitly.com)  You’re only allowed 140 characters and you don’t want a huge link in your tweet.
  • Download Twitter on your smartphone.  It’s free.

IF YOU GET STUCK – you can always TWEET us for a consultation @boldthink!

Common Twitter Terms:

  • Following: To follow someone on Twitter means to subscribe to their Tweets or updates on the site.
  • Tweet, Tweeting, Tweeted: The act of posting a message, often called a “Tweet”, on Twitter.
  • Followers: A follower is another Twitter user who has followed you.
  • Timeline: real-time list of Tweets on Twitter.
  • #: hashtag symbol is used to mark keywords or topics in a Tweet.
  • Retweet or RT: The act of forwarding another user’s Tweet to all of your followers.
  • Twitpic: Application for adding a picture to your Tweet.
  • Bit.ly: Application for shortening website addresses in your Tweets.
Theresa Goodwin
Theresa Goodwin is the founder and CEO of Boldthink, a strategic brand advisory firm. With over 20 years of experience, she's a trusted advisor and partner for a diverse range of clients, developing tailored brand strategies based on deep customer understanding. Theresa excels in conducting market research and using data-driven insights to craft compelling messages that drive engagement across channels.
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