Congregations with Community (CWC), a new initiative supported by the Center for Congregations and funded by Lilly Endowment Inc., was created to unite congregations and community agencies to solve pressing local challenges. As a first-of-its-kind program, CWC needed a strong launch identity, clear messaging, and a website that positioned it as the premiere organization fostering collaboration between faith communities and community partners across Indiana.
CASE STUDY
Launching a Brand Identity for Congregations with Community
INTRODUCTION
INDUSTRY:
Nonprofit / Faith-Based Community Development
CHALLENGE:
Building Awareness and Establishing a Distinct Identity
SOLUTION:
Brand Strategy, Identity Design, Messaging Framework, Website
OBJECTIVES:
- Build awareness of CWC as a new brand while differentiating it from their parent company.
- Create an identity that conveys movement, unity, empowerment, and action.
- Design tools and a website that simplify the process of connecting congregations with community agencies.
- Support the successful launch of the first collectives in a short time period.
Our Approach:
AUDIENCE RESEARCH AND SEGMENTATION:
Brand Identity
We developed a fresh visual identity that included a new logo, color palette, and typography system. The design reflects unity, trust, and forward-thinking energy while distinguishing CWC from its parent organization.
Messaging Framework
Our team created foundational messaging to articulate CWC’s purpose — connecting congregations and communities to solve local challenges together. The framework emphasized clarity, empowerment, and equal partnership.
Website Design
We designed a clean, user-friendly website that serves as the central hub for information, applications, and connections. The site highlights CWC’s mission, provides clear pathways to join collectives, and showcases opportunities for ongoing engagement.
Launch Strategy
Through discovery and collaboration, we provided brand guidelines and collateral to support a strong public debut. This ensured consistency across communications and built early awareness and excitement for the first collective launch.
RESULTS
Successful Brand Launch:
CWC debuted with a professional identity that clearly positioned it as a trusted partner for congregations and agencies.
Increased Awareness:
Early communications and the new website generated excitement and credibility for the first collective launch.
Engagement Pathways:
The website created clear calls-to-action for applying, donating, and connecting, supporting CWC’s long-term growth.
CONCLUSION
By developing a comprehensive brand strategy, identity system, and digital presence, Boldthink positioned Congregations with Community as a unifying force for faith-based and community collaboration in Indiana. The launch not only established CWC as a credible new nonprofit but also laid the groundwork for sustainable partnerships and measurable community impact.
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