Congratulations! You’ve officially launched your company’s rebrand, which is a huge endeavor for anyone to tackle, especially if your business has an established brand reputation. At Boldthink, we’ve helped numerous companies through this process and are…
In the ever-evolving digital marketplace, maintaining a robust online presence is critical for the success and growth of your business. At the core of this presence is Search Engine Optimization (SEO), the lifeline that draws potential…
Inbound marketing has come a long way since its inception, and the landscape today looks drastically different from its early days. Boldthink was an early adopter of inbound marketing, getting our first Hubspot agency certification in…
Rarely does anyone ask to be insulted. Wendy’s changed that in 2018 when creating a new annual tradition: National Roast Day. The fast-food chain took over Twitter, responding to followers asking to be “roasted.” No one…
Why do more than 400 people apply for every Chick-fil-A job opening? Why does Trader Joe’s boast some of the lowest turnover in retail? How does Reverb empower employees to get customers to spend $10,000 on…
Marketing, Strategy
Understanding a Buyer’s Journey vs. a Customer’s Journey
Navigating the journey of a customer’s behavior can be like exploring a new city: it’s full…
READ NOWBrand, Marketing
Looking to Hire a Marketing Agency? Here’s the 411.
So, you’ve got an innovative product, a customized service, or maybe just a unique idea you’re…
READ NOWMarketing, Strategy
How to Improve Your SEO for Higher Rankings
Do you want to elevate your online presence? Optimizing your SEO is the key! How do…
READ NOWMarketing, Strategy
Who are you marketing to, B2B or B2C?
Marketing is a broad field with various strategies and approaches. Two primary audiences in this industry…
READ NOWMarketing, Strategy
Partners In Crime: How Sales and Marketing Work Together
Marketing and sales are usually seen as two separate roles in business. However, they’re more like…
READ NOWDigital, Technology
Wix, Squarespace, or WordPress: Defining and Deciding on Your Website Platform
Creating a website on your own can be daunting, especially if you’re unsure which platform best…
READ NOWBrand, Culture, News
The Evolution of the LGBTQ Pride Brand
Be Bold. Be Authentic. Be You. We want to celebrate everyone’s ability to be their bold,…
READ NOWBrand, Strategy
What is a Brand Agency and How Can They Help Your Company?
Building and maintaining a strong brand is imperative to your business. Your brand is the heart…
READ NOWMarketing, , Strategy
How To Build an Effective Multichannel Marketing Strategy
From social media platforms and email campaigns to traditional advertising and mobile apps, today’s consumer is…
READ NOWDigital, Technology
Refresh Your Website: Five Indicators You Need an Updated Site
A website isn’t just your digital presence; it’s the face of your brand, the first impression…
READ NOWBrand, Marketing, Strategy
Brand Strategy vs. Marketing Strategy: What Are They and What Are the Differences
At Boldthink, we create two fundamental strategies for clients (and ourselves, of course): brand strategies and…
READ NOWMarketing, Strategy
What is Content Marketing and How to Develop A Content Strategy
In a crowded marketplace, where attention is the ultimate prize, content marketing has emerged as a…
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