Employer Branding: 5 Brand Elements Employers Need to Recruit Top Talent
The churn rate of labor across the U.S. is at 20-year high. Being short on workers has become so prevalent…
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Developing a Brand Strategy: What’s Your Game Plan?
It’s not uncommon for business owners to mix up a brand strategy and a creative brief. They’re largely similar, but…
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Four Common Social Media Myths in 2022
Since the onset of the pandemic, companies of all sizes have been paying more attention to social media and other…
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5 Top Tips to Reduce Your Website’s Bounce Rate
What is a Bounce Rate Anyway? Simply put, a bounce rate is the percentage of visits in which a user…
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Google Changed the Game: The Rules for SEO in 2022
Google has issued new SEO guidelines twice in the last year, but how much has really changed? We’re here to help…
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5 Things to Know Before You Implement Brand Performance Surveys
Surveys are a great way to measure the satisfaction of your customers, build brand loyalty, and encourage them to tell…
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The Differences Between a Creative Brief and a Brand Strategy
A Creative Brief is Not a Brand Strategy Over the last year, I’ve seen more than our fair share of…
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10 Signs Your Company is Ready for a Rebrand
Have you run into complications for your business that make the resolution unclear? There are a lot of situations that…
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Understanding the Value of Customer Insights
“I don’t know who my customer is,” said no one ever. The way that we reach potential customers has changed ten-fold…
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How to Choose the Right Font for Your Brand
Picking a font is one of the many steps toward developing a strong brand for your business, and it’s one…
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What to Expect When You’re Expecting a Brand Plan
When most people think of a brand, they think of a logo. So, it’s possible you’re taking a peek at…
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5 Reasons to Repost Old Blogs
In business, there’s always pressure to be new and innovative. It’s easy to let this extend to every aspect of…
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