Congratulations! You’ve officially launched your company’s rebrand, which is a huge endeavor for anyone to tackle, especially if your business has an established brand reputation. At Boldthink, we’ve helped numerous companies through this process and are…
In the ever-evolving digital marketplace, maintaining a robust online presence is critical for the success and growth of your business. At the core of this presence is Search Engine Optimization (SEO), the lifeline that draws potential…
Inbound marketing has come a long way since its inception, and the landscape today looks drastically different from its early days. Boldthink was an early adopter of inbound marketing, getting our first Hubspot agency certification in…
Rarely does anyone ask to be insulted. Wendy’s changed that in 2018 when creating a new annual tradition: National Roast Day. The fast-food chain took over Twitter, responding to followers asking to be “roasted.” No one…
Why do more than 400 people apply for every Chick-fil-A job opening? Why does Trader Joe’s boast some of the lowest turnover in retail? How does Reverb empower employees to get customers to spend $10,000 on…
Marketing, Strategy
Decoding Your Audience: Powerful Ways to Gain Customer Insight
Understanding your customers isn’t just a competitive edge—it’s the golden ticket to staying relevant and creating…
READ NOWBrand, Strategy
Should I hire a brand consultant?
What happens when your brand hurts your business more than it’s helping it? Who can you…
READ NOWBrand, Strategy
10 Steps to Conducting a Brand Audit
Is your brand stuck, stale, or stagnant? Then, it’s time for a brand audit. What is…
READ NOWBrand, Strategy
How to Create YOUR Brand Strategy
Your brand is your most valuable asset. A strong brand can set you apart, build trust…
READ NOWDigital, Technology
The In’s and Out’s of ChatGPT and How to Use it Effectively!
“In today’s fast-paced digital world, businesses are constantly looking for ways to innovate and stay ahead…
READ NOWMarketing, Strategy
How to Determine the Best Marketing Strategy for YOUR Business
When it comes to marketing your business, one size most definitely does not fit all. In…
READ NOWDigital, Strategy
Five Reasons Your Company Needs a Digital Presence and How an Agency Can Help You
Let’s get real: if your business doesn’t have a digital presence, it’s practically invisible. With almost…
READ NOWMarketing, Strategy
How Customer Insights Can Boost Your Business
Businesses can’t read their customers’ minds; if they could, problems and wants would be met with…
READ NOWMarketing, Strategy
Understanding a Buyer’s Journey vs. a Customer’s Journey
Navigating the journey of a customer’s behavior can be like exploring a new city: it’s full…
READ NOWBrand, Marketing
Looking to Hire a Marketing Agency? Here’s the 411.
So, you’ve got an innovative product, a customized service, or maybe just a unique idea you’re…
READ NOWMarketing, Strategy
How to Improve Your SEO for Higher Rankings
Do you want to elevate your online presence? Optimizing your SEO is the key! How do…
READ NOWMarketing, Strategy
Who are you marketing to, B2B or B2C?
Marketing is a broad field with various strategies and approaches. Two primary audiences in this industry…
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