Want to remain relevant and competitive? Then, a brand refresh needs to be considered.
In today’s constantly evolving market, a brand refresh is not just an option but a necessity for businesses that want…
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The Power of Customer and Market Research in Branding
Market research is an integral part of our brand auditing process at Boldthink. It’s what we do before any brand…
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Why Investing in Brand Strategy is Crucial for Business Growth, Sales, and Client Retention in Logistics, Supply Chain, and Freight Management
As a CEO or someone in the C-suite of a logistics, supply chain, or freight management company, you understand the…
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ChatGPT’s exclusive interview with Boldthink’s CEO, Theresa Goodwin
ChatGPT: Welcome, ladies and gentlemen, to the most riveting and unpredictable interview you’ll read this week! Today, we have the…
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Searching for Top Talent? Start With Your Employer Brand.
Think of the last time you talked to a friend about their job. When you asked what it was like…
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How To Tap Into the True Value of Brand Audits
Hear that? Listen closely. All that chatter about your company—that is your brand. Amazon founder Jeff Bezos famously said, “Your…
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6 Reasons to Rebrand (and the Company Success Stories to Prove It)
Ready for a rebrand? The question often strikes fear in the hearts of business leaders. It shouldn’t. Rebranding is inevitable.…
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Content Distribution Channels in 2023: What, How, and When to Post
Content distribution involves sharing and promoting your original content through various media and online channels. Whether it’s a platform like…
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Employer Branding: 5 Brand Elements Employers Need to Recruit Top Talent
The churn rate of labor across the U.S. is at 20-year high. Being short on workers has become so prevalent…
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Developing a Brand Strategy: What’s Your Game Plan?
It’s not uncommon for business owners to mix up a brand strategy and a creative brief. They’re largely similar, but…
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Four Common Social Media Myths in 2022
Since the onset of the pandemic, companies of all sizes have been paying more attention to social media and other…
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5 Top Tips to Reduce Your Website’s Bounce Rate
What is a Bounce Rate Anyway? Simply put, a bounce rate is the percentage of visits in which a user…
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