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Can Your Business Compete with E-Commerce Giants? You Have a Better Shot Than You Think

Posted by Gloria Martinez | July 18, 2019 | Comments

When shoppers want to buy something online, 44% of them check Amazon first, and 10% visit the websites of major retailers like Walmart or Target. Comparatively, only 6% of shoppers make a brand’s website their first stop. As a small business owner, you need to be strategic if your website is going to be shoppers’ […]
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Inbound Marketing vs. Outbound Marketing: What’s The Difference?

If you run a business, then you know how important marketing is in spreading the word about your company’s products and services. If you don’t market your company, then you won’t get any customers. This means that your company’s success relies heavily on your marketing campaign. While traditionally, the use of outbound marketing was the […]

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Ethos, Pathos & Logos: Why Emotional Marketing is King

Here’s a little secret that is actually well known in the world of branding. The single most effective catalyst to influencing consumers to purchase is most often tied up in one surprisingly simple word: emotion. Humans are emotional creatures. We often feel our way through situations rather than reasoning them out. Savvy branding professionals skillfully […]

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How to Implement Inbound Marketing for Your Business

For those of us who live and breathe marketing every day we are all too familiar with the intricacies involved in formulating comprehensive inbound marketing strategies. We know that in order to be successful, you have to be more than just a specialist in one area of marketing and branding. Instead, you have to be […]

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What Kind Of Online Business Should You Start?

  There’s no doubt that the ability to start your own business with a few clicks has torn down many of the barriers to entrepreneurship. Anyone can quickly start their own online business these days and have complete control over their career. This prospect is particularly appealing to people tired of the constraints of the […]

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Five Branding Considerations for Nonprofits

Nonprofits exist to make a positive impact, and it’s imperative that their brands do the same. A strong brand is able to hit the emotional heartstrings of donors while building trust and establishing clear initiatives. But how does a nonprofit approach developing their brand as it will be the representative of the organization, its mission, […]

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The Power of Connecting Your Blog, Newsletter & Social Media

Navigating through an evolving digital marketing environment can be challenging. With new tools and platforms constantly breaching the surface, it’s hard to keep up and determine what to jump in on. In trying hard to make sure you’re not missing out on the next big thing, it’s often easy to underestimate the power of more […]

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