Listen up! Why Customer Feedback is Key to Business Success
As a business owner, it’s easy to get caught up in the day-to-day operations of running your company. But amid…
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Accessible Design 101: Tips for Improving Your Website
Pick a website. Look at it through a design lens. Do words like “sleek” and “simple” come to mind? Or…
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Stop Shooting in the Dark: Why Market Research is the Sherlock Holmes of Business
Market research is an essential tool for businesses of all sizes. It helps companies to understand their customers, competition, and…
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The Power of Personalization: Why Tailoring Your Message to Your Target Audience is Key to Successful Marketing
Marketing is a crucial aspect of any successful business. Companies need to communicate their message to potential customers in a…
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Taking a Bite out of Apple: The Core of Innovation
Apple is a brand that needs no introduction. Its iconic logo, sleek design, and user-friendly technology have made it a…
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Icons vs. Text: When to Icon-ify and When to Text-tify
In UI/UX (user interface/user experience) design, icons and text are essential to convey information to users. However, each element has…
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Name Dropping: How to Give Your Company a Name That Sticks
Choosing a name for your business can be a daunting task. It’s the first impression your customers will have of…
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Why Tracking Social Media Metrics is Crucial for Business Success
In today’s digital age, social media has become essential for businesses to connect with their audience and promote their products…
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Tapping into the Power of Brand and Culture Alignment
Why do more than 400 people apply for every Chick-fil-A job opening? Why does Trader Joe’s boast some of the…
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Want to remain relevant and competitive? Then, a brand refresh needs to be considered.
In today’s constantly evolving market, a brand refresh is not just an option but a necessity for businesses that want…
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The Power of Customer and Market Research in Branding
Market research is an integral part of our brand auditing process at Boldthink. It’s what we do before any brand…
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Why Investing in Brand Strategy is Crucial for Business Growth, Sales, and Client Retention in Logistics, Supply Chain, and Freight Management
As a CEO or someone in the C-suite of a logistics, supply chain, or freight management company, you understand the…
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