Rarely does anyone ask to be insulted. Wendy’s changed that in 2018 when creating a new annual tradition: National Roast Day. The fast-food chain took over Twitter, responding to followers asking to be “roasted.” No one…
Pick a website. Look at it through a design lens. Do words like “sleek” and “simple” come to mind? Or are your eyes dancing across the page, struggling to read text, and trying to create organization…
Why do more than 400 people apply for every Chick-fil-A job opening? Why does Trader Joe’s boast some of the lowest turnover in retail? How does Reverb empower employees to get customers to spend $10,000 on…
Marketing, Strategy
Strong Sales Today Do Not Guarantee Success Tomorrow (but marketing does)
We’ve encountered various obstacles over our 10 years in business, one of them being convincing people…
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Brand, News, Strategy
The FOMO Tech Masters
Apple, the tech giant known for innovation, sleek designs, and premium quality, has mastered the skill…
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Strategy
This is Definitely a Competition (no matter what your mom says)
You have to stand up and stand out. Having a clear and distinct competitive advantage sets…
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Brand, News
Time to Team Up: Stanley or Yeti?
When it comes to outdoor and lifestyle products, two brands have withstood the test of time,…
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, Strategy
Step-by-Step Guide For Creating a Social Media Strategy
A well-defined social media strategy is necessary for businesses to keep an organized, consistent, and relevant…
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Marketing, Strategy
PERSONAlize Your Ideal Client
With numerous brands and products to choose from, consumer preferences and behaviors change faster than ever.…
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Brand, Digital, Marketing
Powerful Persuaders: Unraveling the Impact of Brand Influencers
It’s no secrete that social media has become an integrated part of our lives, and with…
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Marketing, Strategy
Content Creation or Content Catastrophe?
For many content creators, writer’s block is inevitable. It can be frustrating and seem like a…
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Brand
Fading into the Background: How Dated Brands Lose Their Edge in Today’s Market
Dear Business Leader, One fundamental principle in the business landscape reigns supreme: change is inevitable. As…
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Brand
Creating a Sustainable Brand Today for a Greener Tomorrow
As environmental concerns grow, consumers are becoming increasingly mindful of their purchasing decisions. The demand for…
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Brand, News, Strategy
Revamped and Reimagined: 5 Companies That Successfully Rebranded
Rebranding is a strategic move companies undertake to revitalize their image, connect with evolving markets, and…
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Brand, News
The Evolution of Barbie’s Powerful Brand: From Doll to Cultural Icon
In honor of the new Barbie movie with Margot Robbie and Ryan Gosling, we’re going to…
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