Comparative Advertising: Smart or Risky?
In the high-stakes marketing arena, brands are increasingly stepping into the ring, gloves off, ready to duke it out with…
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Disruption and Why All the Cool Kids Are Doing It
Technology and innovation have completely changed the game when it comes to…
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Five Tips to Elevate Your Brand on Social Media You May Have Learned in Kindergarten
It’s official; social media has taken over the world. Every company under…
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Rebranding Care Horizon with New Name, Logo, Website Design & More!
New Name, Logo, and Website Design Cumberland Associates (now Care Horizon)…
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Why a Killer Web Design is Crucial to Your Brand
The days of function over aesthetic are quickly ending in these technology-savvy…
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Three Branding Trends to Consider for 2018
In our overly stimulated culture, we are continually looking for the next…
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How to Write a Superb Brand Positioning Statement
Positioning statements encompass the essential and distinctive characteristics or qualities of a…
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Inbound Marketing vs. Outbound Marketing: What’s The Difference?
If you run a business, then you know how important marketing is…
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