Brand Governance in the Age of AI Discoverability
Quick Summary: When your team uses ungoverned AI, your brand loses its authentic edge and blends into its competitors. To…
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Mainstream Brands Trailblazing Sustainable Packaging Options
The verdict is in, and consumers want sustainable packaging. There are a…
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Puffery in Marketing: Leverage on Attention or False Advertising?
Puffery is both a legal and advertising term that means largely how…
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Make Your Sustainable Brand Messaging A Force of Nature
Eco-conscious positioning is growing in every sector as it becomes one of…
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Gen Z Marketing: What You Need to Know
Did you hear? Millenials are old news. Well, they’re now 25 to…
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Reduce Page Load Time on Your Website
A website can be your greatest marketing asset or hindrance. Once you…
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Should We Have a Corporate TikTok Account?
In the last few weeks, a paint store worker began posting videos…
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Make the Most of Your Small Business Marketing Budget
3 Questions to Ask While Making Your Small Business Marketing Budget First…
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The Anatomy of a Strategic Mood Board
A mood board is first and foremost a collage that serves to…
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Boldthink Services Update Amid Coronavirus
Dear Clients, This past week has been a whirlwind, to say the…
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How a Bold Website Structure Will Work for You
A website has become a prerequisite as a business to show new…
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Does Size Matter When Selecting a Branding Agency?
‘If you think you can be too small to make an impact,…
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