Comparative Advertising: Smart or Risky?
In the high-stakes marketing arena, brands are increasingly stepping into the ring, gloves off, ready to duke it out with…
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How to Use Goals & Strategy to Strengthen Company Culture
A few of us attended a panel discussion with some thought leaders…
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The Importance of Branding in Business
‘A brand is a person’s gut feeling about a product, service or…
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Four Key Components of a Viral Video
What should your business be spending marketing dollars on in 2019? Hands…
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Celebrity Endorsements Are Out. Peer Influencers Are In.
You have a great product to offer your potential clients and customers.…
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Leveraging Promotional Products to Shape Culture & Build Brands
If your organization’s culture is not a significant factor in achieving your…
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What is a competitive analysis?
With 2019 right around the corner, companies everywhere are evaluating their marketing…
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Navigating the World of Facebook Ad Targeting Post Cambridge Analytica and How You Can Work Around It
It changed the way Americans felt about Facebook. It’s the Cambridge Analytical…
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Four Branding Mistakes You Might Be Making (and How to Avoid Them)
Branding a business is a phrase we hear thrown around a lot.…
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The Power of Customer Testimonials
When it comes to marketing your brand, one of the most important…
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Five Ways to Optimize Your Website for Lead Generation
In today’s tech-obsessed world, businesses no longer rely on a storefront and…
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Six Fundamentals of Creating a Great Logo
From Apple’s apple to the Target’s iconic well…target, successfully rendered logos can…
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The Importance of Brand Consistency
When it comes to building your brand, brand consistency is key. Think…
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