Comparative Advertising: Smart or Risky?
In the high-stakes marketing arena, brands are increasingly stepping into the ring, gloves off, ready to duke it out with…
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5 More Ways to Harness Bold Marketing Strategy
Five years ago, I wrote this blog post on 5 Ways to…
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Recession-Proof Marketing Strategies
Are you ready for the long haul? It’s easy to turn marketing…
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5 Counter-Intuitive Ways to Upgrade Search Engine Rankings
For many of us who manage a company website, SEO tactics are…
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Engage Customers with Sensory Website Design
In order to move a visitor toward purchase, your website must connect…
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The COVID-19 Marketing Funnel is Changing Consumption Habits Long-Term
It’s nearly September. You would think that by now we would be…
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QUIZ: Which Social Media Platform(s) Should Your Business Be Using?
Social media feels like an absolute necessity for businesses in the 21st…
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Build Subconscious Brand Connection Through Color Theory Basics
Do you have a place away from your home where you love…
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The Pros and Cons of Engaging SMS Marketing
What is SMS Marketing? Simply put, an SMS marketing strategy communicates your…
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Improve Accessible Web Design to Improve Your SEO
Modern technology has opened up all new possibilities in independence for disabled…
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Mainstream Brands Trailblazing Sustainable Packaging Options
The verdict is in, and consumers want sustainable packaging. There are a…
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Puffery in Marketing: Leverage on Attention or False Advertising?
Puffery is both a legal and advertising term that means largely how…
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Make Your Sustainable Brand Messaging A Force of Nature
Eco-conscious positioning is growing in every sector as it becomes one of…
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