Comparative Advertising: Smart or Risky?
In the high-stakes marketing arena, brands are increasingly stepping into the ring, gloves off, ready to duke it out with…
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How to Choose the Right Font for Your Brand
Picking a font is one of the many steps toward developing a…
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What to Expect When You’re Expecting a Brand Plan
When most people think of a brand, they think of a logo.…
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5 Reasons to Repost Old Blogs
In business, there’s always pressure to be new and innovative. It’s easy…
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So, How Much Does a Website Really Cost?
Your website has a big job to do. You’re going to need…
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What to Do in the Face of Negative Social Media
Social media has already become a cornerstone of daily life for consumers…
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Are Business Blogs Still Relevant in 2021?
Remember 2008? Blogs were exploding on the scene, and it seemed like…
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A Guide to User Generated Content
If you’ve ever written a review or posted about a product you’ve…
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Social Media: It’s Not Just a Numbers Game
It’s great to have a large following, but the numbers aren’t as…
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Marketing, an expense, or an investment for your business?
When you hear the words “marketing budget,” do you find yourself in…
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Why You Need a Comprehensive Digital Marketing Strategy
It’s likely your business has a website. You might even be dabbling…
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Marketing Tactics: Make 2021 Your Best Year Yet
The beginning of each year is usually the time for resolutions, both…
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Inbound Marketing vs. Outbound Marketing: What’s The Difference?
If you run a business, then you know how important marketing is…
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