Footlite Musicals, a beloved community theater in Indianapolis, has been bringing high-quality musicals to audiences for more than 60 years. As a volunteer-driven nonprofit, Footlite needed a modernized website that could better support ticket sales, donor engagement, and volunteer involvement, while reflecting the vibrant spirit of their productions.
CASE STUDY
Transforming the Digital Experience for a Community Theater
INTRODUCTION
INDUSTRY:
Performing Arts / Nonprofit Theater
CHALLENGE:
Improving Ticketing, Donor Visibility, and Community Engagement
SOLUTION:
Website Redesign and Digital Experience Strategy
OBJECTIVES
The new site needed to:
- Streamline the ticket-buying process to boost sales.
- Highlight opportunities to donate and make giving more accessible.
- Showcase ways to get involved, from volunteering to auditions, in a clear and engaging way.
- Capture the energy of live theater while creating a simple, mobile-friendly user experience.
Our Approach
USER-CENTERED WEBSITE REDESIGN
Boldthink partnered with Footlite’s leadership to reimagine their online presence with a site designed around audience needs. Key enhancements included:
- A modern design that celebrates Footlite’s history and productions while remaining approachable and easy to navigate.
- Clear, prominent pathways for ticket purchases, donations, and volunteer opportunities.
- A mobile-friendly layout ensuring seamless access across devices.
Streamlined Ticketing Experience
We simplified the ticketing process by creating a more intuitive user journey, reducing barriers for patrons, and encouraging repeat attendance.
Donor & Volunteer Visibility
Donation and “Get Involved” calls-to-action were placed in key areas of the site to ensure supporters could easily contribute their time, talent, or resources.
RESULTS
Enhanced Ticket Sales:
The redesigned site made it easier for audiences to discover shows and purchase tickets, resulting in improved attendance.
Increased Supporter Engagement:
Donations and volunteer sign-ups became more visible and accessible, encouraging stronger community involvement.
A Modern Digital Presence:
The new website reflects Footlite’s reputation for high-quality performances while making it easier for audiences and supporters to connect with the theater.
CONCLUSION
By modernizing Footlite Musicals’ website, Boldthink created a digital experience that not only drives ticket sales but also supports the theater’s broader mission of fostering community through the performing arts. The new site brings visibility to opportunities for giving and volunteering while providing an accessible, engaging hub for audiences to enjoy the magic of live musicals.
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