Creating a company name that sticks

Name Dropping: How to Give Your Company a Name That Sticks

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Choosing a name for your business can be a daunting task. It’s the first impression your customers will have of your company, and it’s the one thing that will stick with you throughout your business journey. A great name can be the difference between success and failure, so taking the process seriously is essential. Let’s explore the art and science of naming a business and provide tips to help you create a memorable name.

Where to Begin

The first step in naming your business is to define your brand. What is your business all about? What are your values, mission, and vision? Who is your target audience? Understanding your brand will help you choose a name that accurately represents your business and resonates with your audience. Your name should be memorable, easy to pronounce, and easy to spell. It should also be unique and distinct from other businesses in your industry.

Considerations When Picking a Name

There are several considerations to keep in mind when picking a name for your business. 

  1. Make sure the name is legally available. Do your research to ensure the name is not already trademarked or in use by another company. This includes both in your state and in the US. You don’t want to spend time building your brand only to receive a cease and desist letter from another business.
  2. Think about the emotional response your name will evoke. Your business name should elicit a positive emotion or response from your target audience. In addition, it should convey the essence of your brand and what sets you apart from competitors. For example, a company named “Fresh Start” would likely evoke feelings of new beginnings, whereas “Tradition Foods” might evoke feelings of comfort and familiarity. 
  3. Keep in mind the practical considerations of your name. Ensure your name is easily searchable online and that it’s not too long or complicated. It should be easy to remember, spell and pronounce.

Tips for Coming up with Great Names

Coming up with a great business name takes work, but there are some tips that can help. Here are a few:

  • Brainstorm: Start by brainstorming a list of words that describe your business, your values, and your target audience. Write down anything that comes to mind, even if it seems silly or unconventional.
  • Use a Name Generator: Many online tools can help generate business name ideas. You can enter keywords related to your business and receive a list of suggested names.
  • Get Feedback: Once you have a list of potential names, get feedback from friends, family, and colleagues. They can offer suggestions or point out potential issues you haven’t considered.
  • Check Availability: Before settling on a name, make sure it is available as a domain name, on social media platforms, and with your state or country’s business registration office.
  • Be Creative: Be bold and think outside the box. A creative and unique name can help your business stand out from the competition. 

Naming a business is a mix of art and science. It requires creativity, research, and careful consideration of your brand, target audience, and practical considerations. By following the tips above, you can create a name that accurately represents your business, resonates with your audience, and helps you stand out from the competition. Remember, your business name is your first impression, so take the process seriously, but remember to have fun too!

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