The Differences Between a Creative Brief and a Brand Strategy
A Creative Brief is Not a Brand Strategy Over the last year, I’ve seen more than our fair share of…
ReadCELEBRATING 10 YEARS IN BUSINESS
An Experienced Brand Consultancy & Advisory
Boldthink is a team of brand advisors and consultants with deep expertise in brand strategy, brand development, and brand management services. Our experience using consumer insights, data, and quantitative and qualitative research allows us to help companies like yours drive innovation and fuel growth.
AN INDIANA-CERTIFIED M/WBE BUSINESS
OUR MISSION
It’s Simple – To Improve Your
Brand Value & Grow Your Reputation
We work with our clients to increase brand awareness, create competitive differentiation, cultivate internal culture, foster innovation, and boost loyalty.
Brand Strategy & Identity
Let’s strategize, plan, and design
your brand for growth against
the competition
Brand Positioning
Uncover your highly-focused
statement that carves out your
value proposition in the market
Names and Naming Systems
We have a proven track record
for creating compelling names
and making the process fun
Brand Architecture
We’ll work to organize your portfolio
of offerings based on how audiences
want to engage with you
Brand Research
We use qualitative and quantitative
research to gain market and
consumer insights
Messaging Strategies
Cut out the clutter and use the
messaging your audience will
want to hear
Everything from your products, services, and people are immensely valuable. But your brand is irreplaceable. If you get it right, your company thrives – but too many mistakes, missteps or inconsistencies can lead to confusion and lost revenue.
Our team will get you up to date on the branding essentials then position your company for long-term success. We’ll help you build, nurture, and grow a strong brand that inspires people, forges emotional bonds, and moves customers to buy.
YOUR NEW BRAND MANAGEMENT TEAM
We make sure that your brand is firing on all cylinders
Think branding is just about your visual design? Think again! We work with our clients to strategize, create, and implement a connected and seamless brand experience for consumers long after our initial projects are completed.
MORE WAYS WE HELP CLIENTS
- Develop and maintain your brand’s image & desired public perception
- Get in front of new audiences & stay relevant with current ones
- Elevate consumer & employee insights to drive business forward
- Continuously outmaneuver your competitors
- Stay relevant in a cluttered market
- Convert your brand strategy into a multi-channel marketing plan
Insights Center
10 Signs Your Company is Ready for a Rebrand
Have you run into complications for your business that make the resolution unclear? There are a lot of situations that…
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Understanding the Value of Customer Insights
“I don’t know who my customer is,” said no one ever. The way that we reach potential customers has changed ten-fold…
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What clients are saying…
Noble’s experience with the team at BoldThink was fabulous. They listened to our needs and vision for our Kids Only, Inc. website, offered some recommendations, and came back with an incredible design with terrific functionality. All communication was timely, and their team members were extremely knowledgeable, skilled, and professional. We would highly recommend them to any organization looking for a complete website revamp.
Rita Davis, Director of Communications & Marketing
Noble Inc.
So very grateful for the phenomenal service, professionalism, expertise, and care from Team Boldthink. Not only were they incredibly receptive to our thoughts and ideas, but each team member went above and beyond until they completed our website, in addition to providing hands-on training for unfamiliar backend functions. This team came alongside our nonprofit during a global pandemic, and we are confident that what they have created for us will help us share our mission and vision with our community and the world! This team treats you like family. You could not ask for better.
Nichole Smith, Vice President of Growth and Strategy
VOICES Corporation
Our agency rebranded after 40+ years. The folks at Boldthink walked us through the process gently and professionally. Their team brought fresh ideas and innovative concepts to the table and made the transition seamless. From logo design to website development, we could not be happier with Boldthink’s professional services. Would highly recommend them to any business looking to breathe fresh air into their brand.
Deb Matthew, Chief Executive Officer
Care Horizon
MW Cold has been utilizing Boldthink since 2016 and is very satisfied with the services provided. The team is proactive in providing suggestions to improve marketing initiatives and always utilizes the latest technology and their creativity.
Sharif Siddiq, Business Development Manager
MWCold
We are very thankful to Boldthink for their guidance and expertise on all of our marketing needs. From website creation and content to creating and maintaining a sound marketing strategy, Boldthink has led the way for AFS and helped us exceed our vision for this process. Good people and good results make this a great company to work with. We recommend Boldthink to anyone trying to realize their full potential through marketing and design!
Sean Snyder, General Manager
American Freight Service
The Boldthink team was amazing to work with and really helped bring our projects to life. They have a very customer-centric design approach; they work diligently to learn about your needs and how you envision the end product and bring a wealth of experience to bring it all to fruition. Please know your brand or project is in the best of hands with Boldthink!
Kendrel Bretz, Chief Experience Officer
TWG Development
We had an amazing experience with Boldthink Creative! Boldthink was extremely organized and designed a new website for our growing organization. Theresa and her team were extremely organized and creative. They quickly learned our business and helped to create a strategy around how to present ourselves to our external clients and prospects. They also created a platform that highlights our staff, our focus on sustainability, and the unique culture that makes our company a special place to work. They exceeded expectations at all levels!
Francesco Malagisi, Chief Financial Officer
Keter Environmental Services