Category:
Marketing
The 5-Step Formula to Inbound Marketing
[INFOGRAPHIC BELOW!] Understanding Outbound Marketing Old school marketing, also called “outbound marketing”, can be costly and ineffective. These marketing channels such as direct mailers, television, radio, and print ads do not bring in customers like they used to. Marketers call this interruption marketing: a one way, ingenuine conversation that pushes the marketing message onto the […]
Can Your Business Compete with E-Commerce Giants? You Have a Better Shot Than You Think
When shoppers want to buy something online, 44% of them check Amazon first, and 10% visit the websites of major retailers like Walmart or Target. Comparatively, only 6% of shoppers make a brand’s website their first stop. As a small business owner, you need to be strategic if your website is going to be shoppers’ […]
Inbound Marketing vs. Outbound Marketing: What’s The Difference?
If you run a business, then you know how important marketing is in spreading the word about your company’s products and services. If you don’t market your company, then you won’t get any customers. This means that your company’s success relies heavily on your marketing campaign. While traditionally, the use of outbound marketing was the […]
Ethos, Pathos & Logos: Why Emotional Marketing is King
Here’s a little secret that is actually well known in the world of branding. The single most effective catalyst to influencing consumers to purchase is most often tied up in one surprisingly simple word: emotion. Humans are emotional creatures. We often feel our way through situations rather than reasoning them out. Savvy branding professionals skillfully […]
How to Implement Inbound Marketing for Your Business
For those of us who live and breathe marketing every day we are all too familiar with the intricacies involved in formulating comprehensive inbound marketing strategies. We know that in order to be successful, you have to be more than just a specialist in one area of marketing and branding. Instead, you have to be […]
What Kind Of Online Business Should You Start?
There’s no doubt that the ability to start your own business with a few clicks has torn down many of the barriers to entrepreneurship. Anyone can quickly start their own online business these days and have complete control over their career. This prospect is particularly appealing to people tired of the constraints of the […]
The Power of Connecting Your Blog, Newsletter & Social Media
Navigating through an evolving digital marketing environment can be challenging. With new tools and platforms constantly breaching the surface, it’s hard to keep up and determine what to jump in on. In trying hard to make sure you’re not missing out on the next big thing, it’s often easy to underestimate the power of more […]
Four Key Components of a Viral Video
What should your business be spending marketing dollars on in 2019? Hands down, it’s viral videos! A viral video is “any clip of animation or film that is spread rapidly through online sharing.” More than just a cute puppy snoring or a toddler dancing perfectly to “Single Ladies,” businesses are using viral videos to reach […]
Celebrity Endorsements Are Out. Peer Influencers Are In.
You have a great product to offer your potential clients and customers. You know they’ll fall in love with your product, but you have a dilemma. How do you broadcast your products and services to tons of potential customers? Well, there’s a solution. It involves connecting with social media influencers who can amplify your voice […]
What is a competitive analysis?
With 2019 right around the corner, companies everywhere are evaluating their marketing and strategic planning strategies for the upcoming year, which usually involves producing a marketing plan for each department of an organization. Assessing business objectives, advertising spends, past sales performance, forecasting, customer needs, and target market evaluations, resources, and SWOT (Strengths, Weaknesses, Opportunities, Threats) […]